Branding Beyond the Box

Your brand is one of the most essential parts of your business. It is a constant reminder to your customers that your company offers the best solutions, at the best time, in the best way possible. So how do you consistently prove your commitment to quality while keeping your company and your brand at the forefront of your customers mind?
 
This is where your logo comes in. Your company’s logo is the center of your brand. Think about Coca-Cola or Nike. These logos are definitive parts of incredible branding, and the reason customers will pay extra money for a comparable soda or running jacket. This type of mentality works for not only B2C companies, but the B2B industry as well.
 
But why does this work? In the same way a certain sight or smell can make you remember a certain time in your life, a brand’s logo can make a customer think of something. For Nike, that something is comfort and durability. A consumer’s brain will actually shift it’s thinking and be more attracted to a certain product just from seeing that little swoosh on the front of it.
 
So, you have an awesome brand and a killer logo. Now you need to put it out there for your customers to see so they can start making these positive associations with your business. One of the simplest ways to do this is to put your brand on all of your product packaging. This way every quality item that you deliver to your customers will remind them of the great solutions you provide. You want your customers to have maximum exposure to your brand, so this logo placement doesn’t stop at the box your product comes in. There are a number of solutions that can ensure that your logo is involved in every step of the packaging process.
 
R.V. Evans’ partners will put your logo on almost every essential packaging item your company uses. Some of these items include:
 
These solutions don’t just get your logo in more places, they also have the quality and durability to make sure your product gets delivered safe and sound. The combination of logo exposure and excellent packaging methods will ensure that your company will always be associated with positivity and quality.
 
To improve your branding, take a look at R.V. Evans’ different custom-printed packaging solutions here. You can also contact us or schedule a site-needs analysis with one of our professional representatives.
Advertisements

One thought on “Branding Beyond the Box

  1. Pingback: It’s All About the Tapeheads | The R.V. Evans Company

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s